As a platform, WhatsApp has massively grown in size, boasting a userbase of 2.78 billion users. That is such a staggering number of users that it serves as an incentive for businesses to make use of. To sweeten the deal, WhatsApp has a system that allows businesses to broadcast messages to potential customers.
This WhatsApp Broadcast Message system allows businesses to market their products and reach to as many users as possible. So, let’s talk about what WhatsApp Broadcast Message is, how it works and why businesses should use it.
What is WhatsApp Broadcast Message?
A WhatsApp Broadcast Message is an advertisement designed to attract new and old customers to your products and services. Utilizing such a system, a business can generate more leads while driving sales.
This can be done through the use of seasonal sales or the launch of a new service/feature. The potential is unlimited and the platform is a company’s oyster.
Benefits of Businesses Using WhatsApp Broadcast Message
There are many benefits for using WhatsApp broadcast message for a business. Here are some of the most important ones.
- More Scalable: All businesses want their companies to scale without much ramifications. WhatsApp broadcast messages allow businesses to scale well on the platform by utilizing multiple campaigns. So, you can create as many lists and campaigns as you want just to reach your target customers for a specific type of message or advertisement.
- Personalized Bulk Messaging: Utilizing WhatsApp broadcast messages, you can send more personalized messages to a bulk of your users. Each of these messages are created to a user’s interests and sent to a customer segment set by you, the business.
- More Detailed Customer Segmentation: Since you can create multiple broadcast lists or campaigns, you can use that to create different segments of customers to target. This way, you can curate different types of messages for different users, to send them promotions based on whatever your business is working on.
- Message Tracking: Whether you utilize any third party tool like REVE Chat or the WhatsApp Business App, both offer you statistics regarding messages to varying degrees. You can track the number of messages delivered, read, and replied to. Additionally, you can also see how many failed to be sent. These statistics are really important as they can help you understand the effectiveness of your marketing strategy.
How To Send WhatsApp Broadcast Messages?
There are many ways to broadcast messages on WhatsApp. For this blog, we will be focusing on how you can send WhatsApp broadcast message using our product. Let’s dive right into it.
Step 1: First, integrate your WhatsApp and Meta business accounts to our app.
Step 2: After integrating your accounts, go to the contacts tab and start adding contacts. You can do this manually or import via a .csv file. For a .csv file, ensure that all fields are categorized correctly while importing.
Step 3: In the same tab, create a new user segment as shown below. You can use attributes and conditions to narrow the contact list down to your desired target audience.
Step 4: Next, proceed to the campaign tab, which is highlighted in the image below.
Step 5: There, create a new campaign where you have to input some information along with selecting a message template, target audience, and schedule.
Step 6: Use an existing template or create a new one. You can customize new templates as much as you want as we offer a ton of customization options to make your messages as interactive as possible.
Step 7: Next, select a target audience by choosing the segment you created earlier.
Step 8: Choose whether to publish now or set a schedule for a later time and date. Then, hit the schedule button on the bottom left.
Step 9: Your campaign is now launched and all your targeted customers will receive your broadcast messages based on the schedule. A campaign overview will appear, where you can check the stats regarding the message you have curated for your customers.
This way, you can send different kinds of messages to your various target audiences you have identified for your business.
Conclusion
WhatsApp broadcast messages allow you to market your business to as big of an audience as you can imagine. Through the use of template customization, personalized messaging, and such, your business can attract a lot of new customers and retain old ones.
Utilizing a sophisticated product like REVE Chat can help you improve and simplify the process. Our app requires no technical knowledge to operate and we have all the functionality that your business may need for WhatsApp marketing.
With our robust and easy-to-use features, you can improve your business significantly by generating more leads and increasing sales. Thus, sign up for a test run and see for yourself how we can help you take your business to the next level.
